Pioneering a web3-centric service model
Effective Live Ops transforms great games into billion-dollar businesses, helping companies like King, Supercell, and Tencent maintain industry leadership.
We understand the formula and believe Web3 unlocks unprecedented opportunities. We are ready to pioneer a new era of community-driven experiences that will redefine the gaming landscape. Unlike traditional Live Ops, where only publishers benefit, decentralized Live Ops reward the entire gaming community, recognizing and compensating all contributors.
Our vision of decentralized Live Ops marks a radical departure from today's developer-driven model, enabling new dimensions of player ownership, content diversity, and growth dynamics.
Key ingredients
We're building our vision for decentralized Live Ops on three foundational pillars:
- Incentive alignment: If we win, you win. It’s crucial to operate on a principle of shared success.
- Empowerment: We provide tools and resources for creative and autonomous community participation.
- Network effects: As more creators and players engage, the value and reach of our content increase, driving exponential growth.
Web 3 Growth: Through Decentralized Live Ops
Value Flows
We’re big on reciprocal value: players and creators each contribute experiences, content, and revenue. We recognize and reward value, creating a cycle where contributions are met with returns.
Immediate action
We’re already laying down the building blocks to make this model a reality.
Starting with our Play-to-Mint campaign, we’re leveraging Rumble Arcade for effect:
- Tooling: Develop the necessary tools to enable creators to contribute content and experiences to our game.
- More ways to play: Find new play formats to engage our audience through events, both in and out of the game.
- Relationship building: Connect with communities and KOLs who want their brand in Rumble Arcade. Find opportunities to collaborate.
Reach out to us if you would like to host an event in Rumble Arcade!
Phased Rollout
A more forward-looking view can be laid out in three major phases, each building on the previous one towards implementing our vision
Token Utility through tournament value flows
Powerful long-term token utility has been the elusive holy grail of web3 gaming. There is consensus on what generally does NOT work.
Tokens as simple in-game currencies have significant downsides. Price volatility and the friction of mandatory use can make tokens a blocker for mainstream ambitions.
Our live ops model is supplemented with a publishing token. In our framework, tokens can be used by value-add participants. By committing value to back their actions, groups and individuals can unlock better access to the value flows of the event ecosystem.
Our games will have a scarcity of key resources for players and other participants. A token premium facilitates effective allocation. For instance, the limited availability of slots for featured tournaments represents a highly valuable asset. The ecosystem benefits of this real estate should go to those who leverage it for the most impact. This design respects the distinct roles of players, more passive actors, and active contributors in our growth flywheel.